亞馬遜庫齡報告怎么看?-ESG跨境

亞馬遜庫齡報告怎么看?

亞馬遜觀察
亞馬遜觀察
2022-03-26
點贊icon 0
查看icon 2709

下載的庫齡報告能夠幫助您快速確定庫存商品在運營中心存儲的時長以及哪些商品即將支付長期倉儲費。

庫齡報告

下載的庫齡報告能夠幫助您快速確定庫存商品在運營中心存儲的時長以及哪些商品即將支付長期倉儲費。

此報告還為您的所有亞馬遜物流庫存提供各種詳細信息,例如:銷量、當前可售數量、您發(fā)布的商品價格以及亞馬遜商城中同款商品的最低價格。

要下載此報告,請執(zhí)行以下操作:

  1. 轉至庫齡頁面,點擊右上角的【下載報告】

  2. 針對最新數據選擇【請求下載】,或針對之前的某一時間點選擇【下載】

  3. 在您選擇的電子表格程序中打開下載的 .txt 文件


報告中包含每個 ASIN 的以下信息:

字段名描述
snapshot-date報告的生成日期
sku您分配給所售商品的唯一編碼,由字母和數字組成
fnsku亞馬遜分配給由中心存儲和配送的商品的唯一編碼,由字母和數字組成
asin亞馬遜分配給通過的商品的唯一編碼,由 10 個字母或數字組成
product-name商品的名稱
condition商品狀況(新品、二手等)
available-quantity(sellable)可售庫存商品的數量
qty-with-removals-in-progress請求退還或棄置的庫存商品的數量
inv-age-0-to-90-days在運營中心已存儲 0-90 天的可售商品的數量
inv-age-91-to-180-days在運營中心已存儲 91-180 天的可售商品的數量
inv-age-181-to-270-days在運營中心已存儲 181-270 天的可售商品的數量
inv-age-271-to-365-days在運營中心已存儲 271-365 天的可售商品的數量
inv-age-365-plus-days在運營中心已存儲超過 365 天的可售商品的數量
currency用于支付預計長期倉儲費的貨幣
qty-to-be-charged-ltsf-6-mo在運營中心已存儲 180 至 365 天且需支付 180 天長期倉儲費的可售商品的數量。例如,計劃商品需支付 180 天的長期倉儲費。(自 2019 年 2 月起,標準亞馬遜物流商品無需支付 180 天的長期倉儲費。)
projected-ltsf-6-mo截至下一收費日期在運營中心已存儲 180 至 365 天的商品預計需要支付的長期倉儲費。
qty-to-be-charged-ltsf-12-mo截至下一收費日期(每月 15 日)在運營中心已存儲超過 365 天的可售商品的數量
projected-ltsf-12-mo截至下一收費日期(每月 15 日)在運營中心已存儲超過 365 天的商品預計需要支付的長期倉儲費
units-shipped-last-7-days過去 7 天售出的商品數量
units-shipped-last-30-days過去 30 天售出的商品數量
units-shipped-last-60-days過去 60 天售出的商品數量
units-shipped-last-90-days過去 90 天售出的商品數量
alert此商品存在低流量低轉化率提醒時顯示

低流量表明只有少數潛在買家查看了商品信息。您可以使用操作列表中的【改進關鍵詞】功能,對商品信息進行搜索優(yōu)化。您還可以使用【推廣商品】功能,通過商品推廣來提高商品的流量。

低轉化率表明潛在買家查看了商品信息但未跟進和購買商品。確保提供高品質的詳情頁面和有競爭力的價格有助于提高轉化率。

your-price您發(fā)布的商品價格
sale_price您促銷商品的價格
lowest_price_new此商品的新品在的最低價格(含運費)
lowest_price_used此商品的二手商品在亞馬遜商城的最低價格(含運費)
Recommended action建議您對庫存采取的措施。提出建議的依據是本報告生成時的庫存狀況、ASIN 提醒及各種已知信息。
Healthy Inventory Level根據商品需求和您的成本,不是冗余庫存的庫存數量。我們的建議以幫助您達到這一庫存水平為目標。
Recommended Sales Price有助于您根據當前庫存設置來銷售庫存的建議銷售價格。該值可能與最低價格或購買按鈕價格不同。我們建議您在售出冗余庫存之前維持該商品價格。
Recommended Sale Duration如果建議為促銷,則該數值是有助于您售出冗余庫存的預計促銷持續(xù)天數。
Estimated Storage Cost在不采取任何措施來提高銷量或移除庫存時,預計的亞馬遜物流倉儲費和您的儲存成本。倉儲費可能包含長期倉儲費,根據您當前的銷售率確定。預計費用以 3 年為周期來計算。注意: 庫存數量基于庫存的每日快照,可能與您的實際庫存數量不同。
Recommended Removal Quantity移除庫存可能比為庫存繳納倉儲費更有益處的預計庫存數量。
estimated-cost-savings-of-recommended-actions與不采取任何措施(需要為相應庫存支付倉儲費)相比,采取建議措施預計可以節(jié)約的成本。
sell_through售出率為過去 90 天內售出并配送的商品數量除以該時間段內運營中心的平均可售庫存商品數量。追蹤售出率可幫助您確定是否需要采取措施來提高商品的流量或轉化率。
item-volume商品的體積,計算方法是將最長邊、次長邊和最短邊相乘。這些測量值通常對應商品的長度、寬度和高度。
volume-units商品體積的計量單位。
storage-type設置有倉儲限制的商品的倉儲類型分類。有六種倉儲類型:標準尺寸、大件、服裝、鞋靴、易燃物或氣溶膠。

注意: 標準尺寸包括小件和標準商品類型。


Inventory Age Report

A downloaded Inventory Age report helps you quickly identify how long items in your inventory have been in fulfillment centers and those items subject to upcoming long-term storage fees.

The report also provides details about sales, current sellable quantities, your list price, and the lowest price on Amazon for the same item for all of your fulfilled-by-Amazon inventory.

To download this report:

  1. Go to the FBA Inventory Age page, click Download Report in the upper right

  2. Select Request Download for most current data, or Download for a previous point in time

  3. Open the downloaded .txt file in the spreadsheet program of your choice


The following per-ASIN information is included in the report:

Field nameDescription
snapshot-dateThe date the report was generated
skuUnique blocks of letters and numbers that are assigned by you to the product you are selling
fnskuUnique blocks of letters and numbers that are assigned by Amazon to products stored in and fulfilled from an Amazon fulfillment center
asinUnique blocks of 10 letters or numbers assigned by Amazon to the products sold through Amazon
product-nameThe name of your product
conditionThe condition of the unit (new, used, etc.)
available-quantity(sellable)The number of units in inventory available for purchase
qty-with-removals-in-progressThe number of units in inventory that you have requested be returned to you or disposed of
inv-age-0-to-90-daysThe number of sellable units that have been in the fulfillment center for the last 0-90 days
inv-age-91-to-180-daysThe number of sellable units that have been in the fulfillment center for the last 91-180 days
inv-age-181-to-270-daysThe number of sellable units that have been in the fulfillment center for the last 181-270 days
inv-age-271-to-365-daysThe number of sellable units that have been in the fulfillment center for the last 271-365 days
inv-age-365-plus-daysThe number of sellable units that have been in the fulfillment center for the last 365+ days
currencyThe currency for the estimated long-term storage fee charge
qty-to-be-charged-ltsf-6-moThe number of sellable units that will have been in the fulfillment center for 180 to 365 days and are eligible for the 180-day LTSF charge. For example,  Small and Light products are subject to this 180-day LTSF charge. (As of February 2019, standard FBA units will not be charged 180-day long term storage fees.)
projected-ltsf-6-moThe projected long-term storage fee for units that have been in fulfillment centers for 180 to 365 days on the next charge date.
qty-to-be-charged-ltsf-12-moThe number of sellable units that will have been in the fulfillment center for more than 365 days as of the next charge date (monthly on the 15th)
projected-ltsf-12-moThe projected long-term storage fee that will be charged for units that have been in fulfillment centers for more than 365 days on the next charge date (monthly on the 15th)
units-shipped-last-7-daysUnits sold in the last 7 days
units-shipped-last-30-daysUnits sold in the last 30 days
units-shipped-last-60-daysUnits sold in the last 60 days
units-shipped-last-90-daysUnits sold in the last 90 days
alertShows when this item has a low traffic or low conversion alert

Low traffic indicates that a low number of potential buyers have seen the listings. Use the Improve Keywords feature in the actions list to optimize your listing for search. The Advertise Listing feature allows you to advertise through Sponsored Products to drive additional traffic to your listing.

Low conversion indicates that potential buyers are viewing the listing but do not follow through to purchase the product. Ensuring a high quality detail page and pricing competitively helps improve conversion rates.

your-priceYour listed price
sale_priceYour sale price if you are running a sale on the product
lowest_price_newThe lowest price (including shipping) for this item in new condition on Amazon
lowest_price_usedThe lowest price (including shipping) for this item in used condition on Amazon
Recommended actionThe action recommended for your inventory. Recommendations depend on your inventory position, ASIN alerts, and known inputs at the time the report is generated.
Healthy Inventory LevelQuantity of inventory that is not considered excess based on product demand and your costs. Our recommendations are based on helping you reach this level of inventory.
Recommended Sales PriceSales price recommended to help you sell through your inventory based on your current inventory settings. This value may be different from the lowest price or Buy Box price. We recommend that you keep your product at this price until you have sold through your excess inventory.
Recommended Sale DurationIf a sale is recommended, this is the estimated sale duration in days that would likely help you sell through your excess inventory.
Estimated Storage CostEstimated FBA storage fees and your holding cost of capital if no action is taken to help sell through or remove your inventory. The storage fees may include the Long-term Storage Fee and are based on your current sales rate. The estimation is calculated over a 3-year horizon. Note: Inventory quantities are based on a daily snapshot and may differ from your actual inventory quantities.
Recommended Removal QuantityEstimated quantity of inventory that would likely benefit from removal instead of being charged storage fees.
estimated-cost-savings-of-recommended-actionsEstimated cost savings between taking the recommended action versus the storage fees you would incur on that inventory by taking no action.
sell-throughThe rate at which your units sold and shipped over the past 90 days divided by the average inventory available at fulfillment centers during that time period. Tracking your sell-through rate can help you determine whether you need to take action to improve traffic or conversion for your products.
item-volumeThe volume of the item, which is calculated by multiplying the longest side, median side, and shortest side together. These measurements generally correspond to the length, width, and height of the item.
volume-unitsUnit of measurement for the volume of the item.
storage-typeStorage type category of the product for which storage limits are set. There are six storage types: standard-size, oversize, apparel, footwear, flammable or aerosol.

Note: standard-size is including small and standard types.

點擊咨詢現在有哪些新興平臺值得關注 >>>


特別聲明:以上文章內容僅代表作者本人觀點,不代表ESG跨境電商觀點或立場。如有關于作品內容、版權或其它問題請于作品發(fā)表后的30日內與ESG跨境電商聯系。

全球最大電商平臺
查看更多
搜索 放大鏡
韓國平臺交流群
加入
韓國平臺交流群
掃碼進群
歐洲多平臺交流群
加入
歐洲多平臺交流群
掃碼進群
美國賣家交流群
加入
美國賣家交流群
掃碼進群
ESG跨境專屬福利分享群
加入
ESG跨境專屬福利分享群
掃碼進群
拉美電商交流群
加入
拉美電商交流群
掃碼進群
亞馬遜跨境增長交流群
加入
亞馬遜跨境增長交流群
掃碼進群
亞馬遜跨境增長交流群
加入
亞馬遜跨境增長交流群
掃碼進群
拉美電商交流群
加入
拉美電商交流群
掃碼進群
ESG獨家招商-PHH GROUP賣家交流群
加入
ESG獨家招商-PHH GROUP賣家交流群
掃碼進群
《TikTok官方運營干貨合集》
《TikTok綜合運營手冊》
《TikTok短視頻運營手冊》
《TikTok直播運營手冊》
《TikTok全球趨勢報告》
《韓國節(jié)日營銷指南》
《開店大全-全球合集》
《開店大全-主流平臺篇》
《開店大全-東南亞篇》
《CD平臺自注冊指南》
通過ESG入駐平臺,您將解鎖
綠色通道,更高的入駐成功率
專業(yè)1v1客戶經理服務
運營實操指導
運營提效資源福利
平臺官方專屬優(yōu)惠
聯系顧問

平臺顧問

平臺顧問 平臺顧問

微信掃一掃
馬上聯系在線顧問

icon icon

小程序

微信小程序

ESG跨境小程序
手機入駐更便捷

icon icon

返回頂部